As of Monday 22nd of May 2023, Kämp Collection Hotels and Clarion Hotels will be owned by Strawberry as Nordic Choice Hotels changes its name.

"Growth has a place in our business DNA and we need change to continue the fantastic growth of the last 25 years. Simply adapting is no longer enough. We need to be trendsetters. We want to offer best-in-class hotel experiences. We are also challenging our role as a player in the tourism industry to be more relevant to more people. That's why Strawberry marks a new and exciting era for us."
- Petter Stordalen

The adventure, which started in one hotel some 25 years ago, now employs around 17,000 people across the Nordic countries and has more than 200 hotels. Within and around the hotels there is a huge range of restaurants, bars, cafés, lounges, fitness centres, spas, meeting and congress facilities and event venues. This offers the opportunity to create truly memorable experiences, and the new Strawberry intends to make the most of it!

A universe of experiences

Strawberry will represent a wide range of experiences. It will not only be a hotel booking portal, but also all kinds of meetings and congresses, a wide range of restaurants and bars, spa and wellness services, memorable events and partner experiences, not least the numerous benefits we offer to all our members.

Strawberry marks the start of something new, something beyond the hospitality industry.