Sustainability is important to us and we call our corporate social responsibility programme WeCare.

WeCare is about how in our daily operations we take care of people, the environment and profitability at the same time. This means that we cannot be profitable without caring about people and the environment. But we also know that we cannot care about people and the environment without creating profitability.

We have mapped out how our more than 200 hotels in Sweden, Norway, Denmark, Finland and Lithuania affect the environment and the society around them. We have listened to our guests, suppliers and representatives for important society functions. We have then defined a few main areas where we will put extra focus in our sustainability efforts.

The main areas are:

• Diversity among employees
• Ethical and sustainable trade in our supply chain
• Local social responsibility in our community
• Environment
• Good, healthy and sustainable food

We will create possibilities for people both in and out of our operations. We will run hotels so that they have the smallest environmental impact. We will make our guests feel a little bit better when they check out than when they checked in.

WeCare is part of our identity and our culture, and we are very proud of it.

We work to improve equality and equity in our operations daily and our hotels have partners to do it with. 

All our hotels have been awarded the Green Key certificate

Green Key is an international environmental programme for the tourism industry, with over 2 400 tourism businesses in 46 countries. For Strawberry Finland's customers, the Green Key label shows that the hotels daily operations are based on strict environmental criteria. 

We don't use unnecessary plastic, our filtered coffee is organic and Fairtrade certified in all our hotels. Our hotels use renewable energy and have water-saving taps and showers.

Hotels with the Green Key certification are committed to reducing the environmental impact of its accommodation operations by, among other things, improving water and energy efficiency and reducing and recycling waste. The Green Key programme also includes active environmental communication and raising environmental awareness among both staff and guests.

Read more about Nordic Choice Hotels' WeCare programme here.

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